Medior Paid specialist
As our Google Ads Specialist, you are responsible for driving high-quality traffic to our website. As part of the e-commerce team andin close collaboration with the marketing team, you’ll oversee paid advertising strategies, ensuring campaigns are effective and aligned with broader marketing goals.
What you'll do:
Allocate and manage media budgets across various countries throughout the year;
Create, optimize and manage Google Ads campaigns across multiple paid channels for both EU and US markets;
Analyze campaign performance, extract actionable insights, and adjust strategies accordingly;
Monitor performance by setting up dashboards and generating reports, and keeping stakeholders updated;
Create a hollistic approach by understanding how different online marketing channels interact and contribute to overall goals;
Define clear objectives and KPI's in collaboration with the marketing and e-com department;
4 - 5 year’s of experience with Google Ads;
expertise in paid advertising, with a proven ability to work independently;
A curious mindset, always eager to explore new advertising channels and opportunities;
Up-to-date knowledge of the latest developments and technologies in digital marketing;
Experience with platforms like Meta, Pinterest, Linkedin, Youtube or Reddit is a plus.
Fatboy is a unique Dutch lifestyle brand, active across multiple product categories. The iconic design is reflecting the brand DNA based on fun, ingenuity & being a bit rebellious. Products are sold online via Fatboy’s own webshop, marketplaces like Amazon and third party retailers, complemented by omnichannel retailers, distributors as well as a presence in the B2B segment. Fatboy has sales markets worldwide, with France, Germany, the Benelux, Scandinavia and the US the main markets.
At Fatboy you work in an informal and creative environment where no day is the same.
We offer you:
An extensive flexible leave scheme;
Our hybrid way of working;
The in-house gym & healthy lunch at the office;
A nice discount on the Fatboy collection.
Does this sound like the perfect challenge for you? Respond quickly and convince us to invite you for an introduction!
PS: deze vacature is in het Engels geschreven, maar voel je vrij om je sollicitatie in het Nederlands aan ons te versturen!